Bicycles

Fast is light, fast is comfortable, and fast is efficient. The AMS ZERO99 C:68X 29's frame is crafted from our premium carbon and weighs in at a stunning 1,600g, approximately. But it's not just about low weight. Short chainstays with plenty of clearance for 2.25in tyres tuck the rear wheel in under the rider for efficient power transfer. Slender tubes help keep the ride comfortable, rather than harsh. There are angle adjustment inserts to allow fine-tuning of the head angle. And with 100mm of travel front and rear and a geometry that's tuned for agility and pace, you've got everything you need to get to the head of the pack.

A hardtail is a versatile beast, so it helps to have the right kit to get the most out of that versatility. That's why, with the new Analog, we began by choosing Sram's SX Eagle 1x12 transmission. With its huge range, ease of use and reliable performance, it's the go-to for many keen riders. Paired with powerful Shimano hydraulic disc brakes and 100mm of travel from the RockShox Judy fork with lockout, it puts you in perfect control. Grippy 2.25in tyres, perfect sizing from our SizeSplit system and the option for a future dropper post upgrade complete the package.

The Attention's sleek looks are thanks to its Smooth Welded head tube and seat tube junctions. It incorporates a threaded bottom bracket and internal cable routing for long-lasting service and simple maintenance. There's even a flat disc mount that integrates seamlessly with our kickstand mount, and integrated mounting points for Acid mudguards and carrier. Updated geometry includes a lower top tube and tapered head tube for more confident handling, and there's plenty of room to run wide, grippy and comfortable 2.25in tyres. Our SizeSplit system has an expanded range, too, so however tall you are there'll be an Attention that fits perfectly. And, as your skills increase, there's scope to fit a dropper post upgrade.

Few bikes can match a great cross-country hardtail for purity of form and intent. Built using our C:62® carbon material and Advanced Twin Mold monocoque manufacturing technique, the C:62® frame's beauty is in its functional simplicity. Carefully optimised carbon lay-up, a tapered head tube and Boost rear axle translate into on-demand acceleration. The narrow seatstays help absorb vibration from the trail, so you can ride at your peak for longer. And Agile Ride Geometry completes the package, for razor-sharp handling in any situation.

Crafted from our proprietary C:62® carbon using our Advanced Twin Mold manufacturing process, the Reaction C:62 leaves nothing on the table in pursuit of low weight, exceptional speed and precise handling. There's a short rear end with Boost thru axle, a tapered head tube and Agile Ride Geometry. Taken together it all adds up to a lively, responsive ride feel. Slim seatstays and a narrow 27.2mm seatpost help keep you comfortable for longer, even when you're giving it your all. And internal cable routing reduces maintenance, so you can spend more time riding and less time wrenching.

Crafted from our proprietary C:62® carbon using our Advanced Twin Mold manufacturing process, the Reaction C:62 leaves nothing on the table in pursuit of low weight, exceptional speed and precise handling. There's a short rear end with Boost thru axle, a tapered head tube and Agile Ride Geometry. Taken together it all adds up to a lively, responsive ride feel. Slim seatstays and a narrow 27.2mm seatpost help keep you comfortable for longer, even when you're giving it your all. And internal cable routing reduces maintenance, so you can spend more time riding and less time wrenching.